CRM Summer Intern

The CRM Intern will engage and activate guests to visit the parks during the late spring and summer operating days. Duties include managing Text Message program, building all components of emails, crafting copy, visual design, building and executing digital campaigns within the CRM platforms, in tandem with and guided by the Digital Content Marketing Manager. Training will be provided for proprietary tasks

• Develop SMS messages for the parks, including drip campaigns, segment-specific campaigns to drive visitation, conversion, upsell, and operational communications.
• Develop emails, build imagery and ad tiles for outbound emails to portfolio, and work through post-delivery analytics to determine effectiveness of campaigns down to the various measurable components of each delivery within each channel (email, text, digital ad space).
• Learn the identities and overarching brands of the parks to facilitate ease of builds; learn the primary tools leveraged by the CRM teams for developing and deploying campaigns across the various CRM-owned channels (Email, Texting, Digital), and develop skills to lend themselves to successful execution of the role.
• Review delivered email proofs, creative content, suggest or make minor edits in consultation with CRM leads or designated park liaisons, and prep for deployment.
• Create or edit imagery for various CRM channels, including but not limited to websites, web stores, emails, social imagery, as needed, working with Web Content Specialists, Copywriters, and ultimately guided by Digital Content Manager.

• College Junior or Senior, Recently graduated College Senior.
• This is a local, in-office, NON-remote role