Activation Manager

CANDIDATE PROFILE:

The ideal candidate is a detail-oriented and highly organized professional with strong stakeholder management skills. They excel at coordinating across teams and building relationships with clients and internal partners. This individual is committed to delivering exceptional customer service, fostering client loyalty, and generating referrals through outstanding event execution.

SCOPE OF POSITION:
Responsible for overseeing all execution details related to Group and Sponsorship sales, as well as brand marketing activities. This role ensures flawless event execution to support the achievement of established revenue goals. The position serves as a key liaison between clients, sales teams, and park stakeholders to deliver a seamless and high-quality experience.

SALARY: CAD $75,000.00 annually

This is a vacant position.

• Drives all client, sales team, and park team communication and coordination for group sales, sponsorship and brand marketing events. Facilitates the necessary collaboration to ensure arrangements and planning details are carried out to exceed client expectations.
• Effectively manages day-of event execution for all group events, supervising support teams and serving as lead decision-maker to resolve client issues and requests.
• Full ownership and supervisory responsibility to include but not limited to instructing, assigning, reviewing and planning work of others, setting and maintaining standards; coordinating activities, selecting new employees; and may assist with performance management and annual reviews.
• Labor and expense budget may be assigned as appropriate.
• Works closely with sales office staff to ensure all details regarding order accuracy, catering space, billing, and applicable events execution data entry aspects are all completed and/or updated in a timely fashion.
• May work with the Sales Shared Services team with the development of supportive event identifying, wayfinding, and/or marketing collateral.
• Lead the execution of in-park sponsorships, as needed, to ensure alignment with national, regional and local agreements.
• Will exhibit and adhere to clear and reliable communication standards, serving as the communication hub between clients, vendors, and all internal stakeholders requisite to deliver an exceptional experience.
• As requested, may travel between parks to assist with like-events or activities

• A Bachelor's degree in Marketing/Sales, Hospitality, Institutional Leadership or related field preferred.
• Minimum of 2-4 years of experience in a related field.
• Proficiency with basic business software applications
• Strong multitasking, time and project management skills
• Excellent written and verbal communication skills
• Strong coordination, collaboration, planning, and analytical abilities
• Proven problem-solving skills and ability to make decisions in a fast-paced environment.
• Experience with ticketing systems, CRM, CVENT, entertainment venue platforms
• Ability to work flexible hours, including days, nights, weekends, and holidays, is required to meet business needs.
• Willingness to travel as required (frequency may vary)